Partnership with Verance enables NextGen TV interactive experiences in 100% of households within the ATSC 3.0 standard.
Paris, France, February 27, 2024 — Ateme and Verance, a global watermarking platform that powers broadband features on broadcast television, today announced they have integrated Verance Aspect Watermarking within the audio chain of Ateme TITAN transcoders. This integration enables wide distribution of NextGen Broadcast interactive experiences, offering broadcasters in North America the opportunity to dive into new business models, create additional personalized offerings and explore new monetization opportunities.
Aspect is Verance’s high-performance implementation of the ATSC open watermarking standards. It launches broadcast applications by carrying metadata and triggers associated with NextGen Broadcast interactive broadcast experiences through all distribution paths (including ATSC 1.0 and 3.0 over-the-air, cable/satellite and over-the-top services) to reach 100% of connected televisions. Without the watermark, 80% of US households are unable to take advantage of these capabilities.
The integration of Verance Aspect Watermarking within the TITAN audio chain enhances interactivity, exploiting the full potential of NextGen Broadcast with use cases such as the start-over function, sports betting, fantasy sports, personalized news & weather, targeted advertising and advanced emergency information.
“With more and more broadcasters deploying NextGen Broadcast, they want to see a return on their investment,” said Julien Mandel, Solution Marketing Senior Director, Contribution & Distribution Segment at Ateme. “We are thrilled to be enabling new business models through interactive services and personalization, by combining Verance Aspect Watermarking with Ateme’s TITAN transcoders.”
Nil Shah, Verance CEO, said, “Verance is proud to partner with Ateme in integrating our Aspect Watermarking technology into its TITAN transcoders. This collaboration marks a significant milestone in delivering personalized and engaging content experiences to viewers while ensuring interoperability across all distribution paths. It empowers broadcasters with unparalleled opportunities to deliver personalized content, explore new revenue opportunities and embrace the transformative capabilities of NextGen TV.”
About Ateme
Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewership and subscription numbers.
Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.
Find out more: www.ateme.com
About Verance
Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising, and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States including FOX, Graham, Gray, Sinclair, PBS affiliates, and Capitol Broadcasting have deployed Aspect.
Verance’s AI watermark as well as content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies, and music. Our solutions have been adopted by over 100 leading technology and entertainment companies and deployed in over 500 million consumer products worldwide. For more information, visit: http://www.verance.com