At Streaming Media Europe 2012, Microsoft, Xavier Pouyat, and ATEME, Remi Beaudouin, co-animated a presentation about cloud transcoding. The goal of this session was to explain and demonstrate the Microsoft Azure Media Services platform and how it can meet with live and on-demand media workflows expectations.
ATEME presented its first preview of TITAN Cloud, the virtual version of its TITAN ‘’on-premises’’ transcoder. Remi Beaudouin explained the reason why ATEME, based on its large Broadcasters footprint, is investing in cloud transcoding. Beaudouin detailed the processing and operational benefits brought by TITAN Cloud in itself but also a complement of the complete TITAN transcoder offering.