ATEME speaks on HEVC codec at MIPTV tradeshow

Jean-Marc Thiesse, ATEME PhD Research EngineerATEME spoke last Wednesday at the MIPTV, a tradeshow gathering all the top players of the entire TV ecosystem, taking Place in Cannes - France, about the 4K Television’s Next Revolution.

4K TELEVISION’S NEXT REVOLUTION SUPER SESSION: THE TECHNOLOGISTS – HANDS ON ADVICE FROM 4K PRACTITIONERS, 10th April 2013 from 11:15 AM to 12:15 PM

Jean-Marc Thiesse, ATEME PhD Research Engineer presented together with other experts in new technologies, the near future and challenges around the 4K-UltraHD.

“Today, broadcaster can already use the H.264 video compression codec for the 4K UltraHD distribution and the satellite operator for broadcasters Eutelsat is already offering the possibility to transmit a 4K content in this way. However, 4K TVs were designed for viewers who are yearning for a pristine video quality. And broadcaster’s job is to offer as much content quality as possible to them. Therefore in order to satisfy broadcasters and end users’ needs which are offering –receiving excellent video quality and loads of different content - HEVC codec is the must! It saves up to 50% of the bandwidth against AVC.”

There were many questions coming from the audience asking what more is missing in order to deliver UltraHD to users’ homes. Jean-Marc mentioned that one of the major challenges for the 4K-Ultra HDTV is the availability of the HDMI interface as well as support of higher frame rates by TV screens.

When the question on when the first HEVC encoder will be ready was asked,

Jean Marc concluded:
” The first ATEME HEVC encoder release is expected very soon”.

Additional information:

Since 2012 ATEME has been working at the HEVC codec research and is part of the 4EVER project, funded by the French government.

Eutelsat has been using the ATEME solution for the Ultra HD Video compression since January 2013.

MIPTV is an international trade show celebrating its 50th anniversary in 2013, hosting various conferences and workshops, presenting the latest technologies, business models and ideas.

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BRAVIA TV showing content prepared by the 4EVER Project, encoded in HEVC by ATEME
BRAVIA TV showing content prepared by the 4EVER Project, encoded in HEVC by ATEME